Try to remember a great restaurant you've been to recently. What is about that restaurant that made it so great? It could be the food, or the ambiance. Maybe a special treat or the music. But I bet it's not all of those together. In fact, if you think about it hard, you'll notice that while the food was good, the service was just average. Or maybe the music put you in the right mood, but there was nothing especially amazing with the drinks. The menu was probably plain and not too original.