Column

now

That great feature you mean to add, why aren't you starting to add that feature to your product today? The business partner you think would be a good fit – why aren't you reaching out to him today? Someone introduced you to a potential advisor or a strategic customer. What are you waiting for?

I bet I can guess the answer: you have a plan. That plan involves a lot of waiting, and a little bit of doing something else first, for some strategic reasons. These reasons are probably very logical and thought out. These reasons are also very wrong.

To read the full column click here:
http://www.koisraseedpartners.com/kr/blog/268-why-not-today


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