Column

direction

How quickly can your startup turn? Can you make a U-turn faster than a 50,000 employee company?

Amazon was the biggest book seller in the world, and decided to kill their cash cow by selling a popular and very cheap e-reader called “kindle”. Instead of focusing on selling more hardcover and softcover books, Amazon competed with its own business model by selling e-books.


To read the full column click here: 
http://www.koisraseedpartners.com/kr/blog/267-turning-on-a-dime


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